550-Practice Management/Financial

L166 - Diagnosis and Treatment Planning: Solving the First Two Riddles

Thursday, February 19, 2026

1:00 PM - 4:00 PM

Location: W185BC

Earn 3 ADA CERP

Speaker(s)

Gary M. DeWood, DDS, MS (he/him/his)

Director of Essentials
The Pankey Institute
Cave Creek, Arizona, United States

Co-Presenter(s)

Mark Kleive, DDS (he/him/his)

Dentist
Mark Kleive DDS PA, North Carolina, United States

Disclosure(s):

Gary M. DeWood, DDS, MS: No financial relationships to disclose

The morning course L129 "Transforming Your Numbers" is recommended for this course, but is not mandatory.

You see what you know, you plan treatment for what you see, and you only get to DO what the patient will agree to actually let you do. This program is designed to reset your paradigm about your job. Selling dentistry to people can be really frustrating since they do not want to buy it. Turns out that’s actually NOT what you have to sell them. Dentistry is always a result of what you really must sell the people who choose YOU as their dentist.

Fee:
October-December: $90
January-February: $130

Learning Objectives:

See that the first 2 riddles are NOT about the patient, they are about the data.
Create systems that allow you to observe, measure, or image all of it.
Adopt a flow of thought that makes the solution become self-evident.