Founder and President KELLY DUGGAN Image Consulting, LLC Portage, Michigan, United States
Disclosure(s):
Kelly Duggan, RDH, AICI CIC: No financial relationships to disclose
Patients begin forming impressions of your dental practice within seconds—often before they ever meet the doctor. These snap judgments, known in psychology as thin slicing, are powerful, long-lasting, and heavily influenced by everything from your front desk greeting to how a clinician walks into the room.
In this dynamic, team-focused session, image consultant and dental hygienist Kelly Duggan brings together research, real-world examples, and practical exercises to help dental teams master every moment that shapes a patient’s first impression. Participants will explore the full spectrum of touchpoints—from websites and waiting rooms to chairside interactions and follow-up communications—and learn how to turn these micro-moments into meaningful, trust-building experiences.
Whether you’re a dentist, front office coordinator, hygienist, or assistant, this session will show you how to use intentional communication, polished presentation, and environmental cues to elevate patient confidence, increase retention, and drive referrals.
Fee: October-December: $50 January-February: $70
Learning Objectives:
Understand the concept of thin slicing and how it applies to dentistry
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Identify key first-impression touchpoints across the patient journey.
Create a practical action plan to strengthen your practice’s first-impression strategy.
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